3 Months
Digital Marketing Course

Become a certified Digital Marketing expert and make an extraordinary career in this fast-growing sector. Learn success methods of Social Media, Content Creation, Branding Strategies, Performance Marketing and Business Skills.

digital-marketing

Whether you are a working professional, entrepreneur or looking to switch career

Start your journey with our industry oriented Digital Marketing Course

Program Overview

  • program-iconLearn Basics of Marketing, Advertising and Branding
  • program-iconLearn Search Marketing Comprehensively
  • program-iconLearn Social Media Marketing and Content Creation
  • program-iconLearn Display, Video Marketing and Remarketing
  • program-icon2 Months Internship with Industry Experts
  • program-iconCareers in Digital Marketing & Essential Business Skill
  • program-iconTraining for Job Interview and Placement
  • program-iconLearn Media Planning and Performance Marketing

Course Curriculum

  • Understanding the fundamentals of digital marketing
  • Key concepts and terminology
  • Overview of digital marketing channels and platforms

  • Creating and managing Instagram & Facebook accounts
  • Developing engaging content such as Reels (Trust, Product Showcase, Engagement, etc.)
  • Best practices for social media account management

  • Using Meta Business Suite for Facebook & Instagram
  • Content planning, insights analysis, and inbox management
  • Facebook Ads Manager: Setup, campaigns, and targeting strategies

  • Creating posts, content strategies, and engaging designs
  • Video editing, logo design, and banner creation
  • Using platforms like Canva, Figma, and Adobe Suite

  • Setting up and optimizing Google My Business account
  • Enhancing visibility through local SEO techniques
  • Submissions to local directories and Google Maps optimization

  • Introduction to Facebook Ads, Instagram Ads, and Google Ads
  • Setting up campaigns for lead generation and sales
  • Advanced techniques in audience targeting, bidding strategies, and campaign optimization

  • Understanding different types of influencers
  • Developing marketing strategies with influencers
  • Performance analysis and contract negotiation

  • Introduction to email marketing with tools like Mailchimp
  • Building effective email campaigns and templates
  • Understanding email marketing strategies and segmentation

  • On-Page and Off-Page SEO techniques
  • Technical SEO and tools for SEO analysis
  • Best practices for increasing website ranking on search engines

  • Creating websites using WordPress
  • Designing and developing user-friendly websites
  • Integrating SEO strategies into website development

  • Setup of Google Ads accounts and campaigns
  • Understanding Google Analytics and website metrics
  • Running PPC campaigns and optimizing ad performance

  • Creating and optimizing LinkedIn profiles
  • Developing LinkedIn marketing strategies and content
  • Running LinkedIn Ads and audience targeting

  • Techniques for creating high-quality social media content using mobile devices
  • Editing tools and tips for photo and video content creation

  • Introduction to e-commerce platforms like Amazon and Flipkart
  • Setting up an online store and understanding the logistics
  • Pricing strategies, payment gateways, and inventory management

  • Comprehensive learning on Google Ads, Search Ads, and Display Ads
  • Effective ad copywriting and performance analysis
  • Understanding bidding strategies and platform reporting

  • Setting up a YouTube channel and content strategy
  • Optimizing videos with SEO techniques (titles, descriptions, tags)
  • YouTube monetization and understanding YouTube analytics

  • AI tools for content creation and marketing automation
  • Use of platforms like ChatGPT, SmartWriter.ai, and Synthesia
  • Tools for keyword analysis, content strategy planning, and mind mapping

Skills that you will learn

  • Digital Strategy
  • Content Strategy
  • SEM
  • Analytics
  • Branding
  • Agency Skills
  • SEO
  • Social Media
  • Performance Marketing

Digital Marketing Tools we will cover

Learn the art of Digital Marketing from the industry leaders who have worked with 100+ top brands