Whether you are a working professional, entrepreneur or looking to switch career
Start your journey with our industry oriented Digital Marketing Course
Program Overview
Learn Basics of Marketing, Advertising and Branding
Learn Search Marketing Comprehensively
Learn Social Media Marketing and Content Creation
Learn Display, Video Marketing and Remarketing
2 Months Internship with Industry Experts
Careers in Digital Marketing & Essential Business Skill
Training for Job Interview and Placement
Learn Media Planning and Performance Marketing
Course Curriculum
- Understanding the fundamentals of digital marketing
- Key concepts and terminology
- Overview of digital marketing channels and platforms
- Creating and managing Instagram & Facebook accounts
- Developing engaging content such as Reels (Trust, Product Showcase, Engagement, etc.)
- Best practices for social media account management
- Using Meta Business Suite for Facebook & Instagram
- Content planning, insights analysis, and inbox management
- Facebook Ads Manager: Setup, campaigns, and targeting strategies
- Creating posts, content strategies, and engaging designs
- Video editing, logo design, and banner creation
- Using platforms like Canva, Figma, and Adobe Suite
- Setting up and optimizing Google My Business account
- Enhancing visibility through local SEO techniques
- Submissions to local directories and Google Maps optimization
- Introduction to Facebook Ads, Instagram Ads, and Google Ads
- Setting up campaigns for lead generation and sales
- Advanced techniques in audience targeting, bidding strategies, and campaign optimization
- Understanding different types of influencers
- Developing marketing strategies with influencers
- Performance analysis and contract negotiation
- Introduction to email marketing with tools like Mailchimp
- Building effective email campaigns and templates
- Understanding email marketing strategies and segmentation
- On-Page and Off-Page SEO techniques
- Technical SEO and tools for SEO analysis
- Best practices for increasing website ranking on search engines
- Creating websites using WordPress
- Designing and developing user-friendly websites
- Integrating SEO strategies into website development
- Setup of Google Ads accounts and campaigns
- Understanding Google Analytics and website metrics
- Running PPC campaigns and optimizing ad performance
- Creating and optimizing LinkedIn profiles
- Developing LinkedIn marketing strategies and content
- Running LinkedIn Ads and audience targeting
- Techniques for creating high-quality social media content using mobile devices
- Editing tools and tips for photo and video content creation
- Introduction to e-commerce platforms like Amazon and Flipkart
- Setting up an online store and understanding the logistics
- Pricing strategies, payment gateways, and inventory management
- Comprehensive learning on Google Ads, Search Ads, and Display Ads
- Effective ad copywriting and performance analysis
- Understanding bidding strategies and platform reporting
- Setting up a YouTube channel and content strategy
- Optimizing videos with SEO techniques (titles, descriptions, tags)
- YouTube monetization and understanding YouTube analytics
- AI tools for content creation and marketing automation
- Use of platforms like ChatGPT, SmartWriter.ai, and Synthesia
- Tools for keyword analysis, content strategy planning, and mind mapping
Skills that you will learn
- Digital Strategy
- Content Strategy
- SEM
- Analytics
- Branding
- Agency Skills
- SEO
- Social Media
- Performance Marketing
Digital Marketing Tools we will cover


















